Key areas of responsibility

Role: Working with development professionals, the Associate Director plans, creates, coordinates, and produces print, digital, and electronic content to support the development and donor-relations activities of Hartford Hospital, Charlotte Hungerford Hospital and, when appropriate, Hartford HealthCare. The Associate Director is an essential resource and partner for the Philanthropy team in terms of producing messaging and materials to promote the philanthropic activities of Hartford Hospital and Charlotte Hungerford and its volunteer fundraisers as well as to recognize and steward donors.

• Role: All projects require some combination of original writing, repurposing of existing content, research, and interviewing of medical staff, donors, high net worth individuals, and other key sources, including board members, corporators, Auxiliary members, and community leaders.

• Create and implement a production calendar for all Philanthropy periodicals, which include one annual donor report, a quarterly print newsletter, and monthly electronic newsletters.

• • Manage production of publications—from concept to timely delivery—maintaining ongoing working relationships with photographers, freelance designers, and outside and in-house printers and mail houses.
  • Originate content for publications—from researching and writing all stories to assigning and choosing photography—for each print publication, aligning with funding priorities. 
  • Work with Hartford HealthCare Planning & Marketing Department to ensure that all Philanthropy publications and materials adhere to branding initiatives.
  • For monthly electronic newsletters, expediently choose news and information from a variety of Hartford HealthCare sources and outside sources to engage donors and other stakeholders.
  • Maintain Philanthropy’s intranet site, ensuring information on site is appropriate and up-to-date.
  • For Philanthropy’s external website (giving.hartfordhospital.org), independently create content and dynamic display of content.
  • Edit, proofread, and manage content posted to the website by Philanthropy staff to ensure quality, adherence to branding guidelines, and timeliness.
  • Maintain relationship with website hosting service (Julia Balfour) to ensure functionality of website.
  • Work with Hartford HealthCare social media team to maintain and create content for social media platforms.
  • Create communication plan for funding campaigns.
  • Develop case statements and all communication support for capital campaigns, major gifts solicitations, annual giving, and special funding priorities.
  • Create and/or manage production of all ad hoc fundraising pieces, such as brochures; Black & Red sponsorship guides; event programs, signage, and invitations.
  • Undertake research for and write all solicitation letters for the annual campaign (10 scheduled drops) and others as assigned; perform yearly review of all department acknowledgement letters and update as needed.
  • Copy edit and serve as primary proofreader for print materials produced by other Philanthropy staff.