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Marketing & Communications Manager

Requisition ID:

21160764

Business Unit:

Hartford HealthCare Corp.

Location:

Norwich, CT

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Description

Job Schedule: Full Time
Standard Hours: 40
Job Shift: Shift 1
Shift Details: Monday-Friday

Work where every moment matters.                  

Every day, almost 30,000 Hartford HealthCare colleagues come to work with one thing in common: Pride in what we do, knowing every moment matters here.  We invite you to become part of Connecticut’s most comprehensive healthcare network.

The story of Hartford HealthCare is the story of transformation – from a handful of disconnected organizations a decade ago to a unified system with a shared, value-based culture of accountability and innovation.  The healthcare landscape has become highly competitive, with new players and disruptive technology and we are working to expand and create our system’s organizational, leadership, cultural, and talent capabilities to ensure Hartford HealthCare will always be the first choice of the people we serve

The Marketing & Communications Manager is responsible for developing, managing, executing and measuring marketing and internal/external communications strategies for the East Region of Hartford HealthCare. The East Region consists of Backus Hospital and Windham Hospital Responsibilities include but, are not limited to the following:

  • Under the direction of the regional/entity Senior Director of Communications:
    • Develops and conducts marketing initiatives in support of assigned service lines and internal clients.
    • Provides marketing support for strategic community outreach projects, such as service line-focused community lectures and educational programs, collaborating with community outreach coordinators, the call center and other internal or external resources as necessary.
  • Under the direction of the system Communications, Marketing and Branding team:
    • Works with external advertising agencies and internal resources, as appropriate, to develop marketing concepts and materials.
    • Works with system Digital team to create, deploy and track digital strategies for marketing and communications projects.
  • Monitors marketing activity and develops measurement tools to track results of marketing activity; makes recommendations regarding the success or failure of plans and promotions.
  • Identifies and brings forward opportunities for growth, improved visibility, and brand recognition, and customer service improvement as they relate to marketing.
  • Stays up-to-date on competitive activity, marketing trends and regional and national marketing programs related to assigned marketing area.
  • Creates strategies and action plans, fulfills implementation and results evaluation, including establishing and monitoring countermeasures as necessary.
  • Oversees website updates and ensures web pages are ready for marketing campaigns
  • Identifies opportunities to take advantage of system marketing and communications platforms such as media integrations, e-newsletters, text-messages, podcasts and social media
  • Utilizes data to assess the market, understand the competitive landscape and successfully market new products and services

Qualifications

Education:

  • A bachelor’s degree or equivalent in business, marketing, marketing communications or a related field.
  • Extensive communications, marketing or strategic planning experience in lieu of academic credentials may be considered.

Experience: 

  • Three years of progressive experience in planning, marketing, communications, market research or a health-related discipline.
  • Demonstrated strength in communicating to multiple audiences: internal (including physicians and providers), external (including customers and potential customers), and experience in dealing with media of all types on breaking stories that may involve complex topics.

We take great care of careers.

With locations around the state, Hartford HealthCare offers exciting opportunities for career development and growth. Here, you are part of an organization on the cutting edge – helping to bring new technologies, breakthrough treatments and community education to countless men, women and children. We know that a thriving organization starts with thriving employees-- we provide a competitive benefits program designed to ensure work/life balance. Every moment matters. And this is your moment.

 
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